The Oman Financial Services Authority, Muscat Stock Exchange and Muscat Clearing and Depository have launched the Safe Investment Journey, a public awareness initiative running from July 25 to Aug. 2 at Khareef Dhofar 2026. The initiative promotes financial literacy, informed investment decisions based on reliable information and engagement only with licensed entities. The interactive experience guides visitors through obtaining an investor number, assessing investment opportunities and products, verifying licensed entities, and monitoring portfolio performance and returns. A daily Meet the Financial Adviser station provides access to industry specialists, while a separate children’s program introduces saving, investing and responsible financial management through age-appropriate activities.