The Superintendency of Banks of Ecuador is leading the 2025 edition of Global Money Week, running 17 to 23 March, to reinforce financial education and help citizens navigate challenges in an increasingly digital financial environment. The campaign theme, “That like won’t pay you. Protect your money”, focuses on raising awareness of how digital information can affect personal financial management. Talks, workshops and interactive activities led by financial-sector experts cover artificial intelligence in finance, cybersecurity and digital protection, and sustainable finance and financial inclusion. Superintendent Roberto Romero von Buchwald cited that fewer than 40% of Ecuador’s population has sufficient financial skills to manage money effectively, linking the initiative to efforts to close these gaps and strengthen citizens’ financial knowledge and protection. Activities also include demonstrations of artificial intelligence tools and an educational robot designed to answer questions about saving and financial planning. The authority invited the public to attend the scheduled stands and events to access practical resources for better financial decision-making.