The Slovenia Insurance Supervision Agency published a briefing on bancassurance, describing how the bank-led distribution of insurance has evolved from a side activity into a major growth channel for banks and insurers. It cites Adacta estimates that the bancassurance market in Europe, the Middle East and Africa could expand from USD 652 billion in 2024 to nearly USD 857 billion by 2030. The briefing links growth to shifting customer expectations for simple, transparent and trusted digital services, with banks integrating insurance products and claims processes into familiar apps and portals. It also outlines the strategic benefits for both sides, including a more stable fee income stream for banks and a cost-effective route to new customers for insurers, and highlights rapid growth in southern Europe (especially Italy) as well as Germany and Austria, with further opportunities identified in eastern Europe and in the Middle East and Africa. Technology is presented as central, with references to API integration, embedded insurance, artificial intelligence-driven personalisation and the use of open finance to tailor offerings in real time, alongside a downloadable PDF titled “Bank + insurer = the marriage of the future?”

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