The Hong Kong Securities and Futures Commission (SFC) hosted its third broker forum as part of its ongoing engagement with the financial sector, positioning it as a platform to reinforce compliance-focused dialogue alongside market development and financial innovation. More than 600 participants attended in person and online. For the first time, the forum included a panel discussion on regulatory issues and commercial implications linked to the growing prevalence of finfluencers. Other topics covered included the latest developments of the Integrated Fund Platform, conduct issues affecting initial public offering sponsors, and controls for client onboarding and the prevention of potential layering activities.