The Swiss Financial Market Supervisory Authority (FINMA) has approved Switzerland’s first exchange-traded retail fund investing directly in Bitcoin. The approval includes an exemption from applicable risk diversification rules and requires safeguards addressing operational and custody risks, clear risk disclosures and compliance with investor protection rules at the point of sale. The ETF is classified under Swiss law as an “other fund for alternative investments” with a specific risk. The diversification exemption reflects Bitcoin’s long trading history and particularly high trading volume compared with other cryptocurrencies. Supervised institutions must mitigate operational and custody risks in line with guidance published on Jan. 12, 2026, and clearly highlight and explain risks in fund documents. The retail approval follows FINMA’s 2021 authorization of a fund for qualified investors investing primarily in a basket of cryptocurrencies. Other providers have submitted or announced applications for Bitcoin ETFs. Approval does not reduce Bitcoin’s high market risk, and cryptocurrency volatility can cause investors to lose a substantial portion of their invested capital. When offering cryptocurrency instruments, supervised entities must strictly comply with the Financial Services Act (FinSA) rules of conduct, including clear warnings about volatility and potential losses. Particular attention must be paid to suitability assessments under FinSA.