The Australian Securities and Investments Commission (ASIC) warned that generative AI is enabling criminals to build convincing networks of deepfake endorsements, fabricated news, fake reviews and spoof investment websites, making basic online searches insufficient to verify opportunities. Scamwatch reports linked impersonations of prominent Australians to AUD 7.4 million in losses in FY26, with scammers adapting their targets to topical news. ASIC removed more than 19,400 online scams in FY26, up 182% from 6,915 in FY25, including 7,051 fake investment platforms, 5,476 phishing hyperlinks and 3,106 cryptocurrency investment scams. Consumers should independently verify an Australian Financial Services licence holder’s name and number through ASIC’s professional registers and ensure the details match the promoted business, as scammers may misuse genuine licence information or impersonate licensed firms.