The Saudi Arabian Monetary Authority (SAMA) and Google signed an agreement to introduce Google Pay in Saudi Arabia during 2025 through the national payment system, mada. The service is intended to enable users to make secure purchases in stores, in apps and on the web, and to add and manage payment cards within Google Wallet. SAMA positioned the initiative as part of its ongoing work to strengthen the Kingdom’s digital payments ecosystem in line with Saudi Vision 2030, including supporting a shift to a less-cash dependent society and aligning digital payment solutions with international standards. Rollout is expected during 2025 via mada.