The Thailand Office of Insurance Commission (OIC) launched INSURANCE STREET SENSE, a public awareness initiative that uses street art and community identity design to communicate insurance and risk management as part of Bangkok Design Week 2026. The launch event at HUGS Songwat in Bangkok’s Talat Noi-Songwat area also introduced the OIC’s new owl mascot, PITAK, intended to support more accessible insurance education. The campaign integrates insurance concepts into public-space artwork by typography artist BEERPITCH, using geometric patterns to reflect the Songwat–Talat Noi identity and the idea of protection. The OIC also renovated and repainted a pedestrian crossing outside the venue and installed road-safety equipment including traffic cones and speed-deceleration lights. Separately, HUGS Songwat joined the Aunjai Restaurant with Insurance Protection project as the first restaurant in Bangkok to participate and received a pilot restaurant badge; participating venues are identified through certification stickers and are covered under the terms and conditions of a fire insurance policy and third-party liability insurance. The OIC said it will shift insurance communications from traditional formats toward creative media and practical public-space experiences to better align with target group behaviours and lifestyles.
Thailand Office of Insurance Commission 2026-01-30
Thailand Office of Insurance Commission launches INSURANCE STREET SENSE street art campaign and unveils PITAK mascot at Bangkok Design Week 2026
The Thailand Office of Insurance Commission launched INSURANCE STREET SENSE, a public awareness initiative using street art to communicate insurance concepts during Bangkok Design Week 2026. It features a new owl mascot, PITAK, and integrates insurance into public-space artwork. The campaign includes renovated pedestrian crossings and road-safety equipment, with HUGS Songwat as the first restaurant in Bangkok to join the Aunjai Restaurant with Insurance Protection project.