The Securities and Exchange Commission of Pakistan (SECP) issued a public alert warning about illegal and exploitative personal loan schemes being promoted via social media, including sponsored advertisements falsely offering quick, interest-free loans with minimal requirements. After a coordinated crackdown on 141 unauthorised digital lending apps, the SECP reports that operators have shifted to social media, using the names of reputable organisations to appear legitimate. The scams typically seek upfront “processing” or “registration” type fees or request sensitive personal information, after which no loan is disbursed. The SECP is reporting such activity to the Federal Investigation Agency and the Pakistan Telecommunication Authority for enforcement action and removal of fraudulent advertisements, and advised the public to verify offers and consult the list of SECP-licensed companies and approved personal loan apps on the SECP website.