Mexico's National Commission for the Protection and Defense of Financial Services Users (CONDUSEF) issued an urgent public alert warning that criminals are illegally using the identity and images of public figures and financial content creators, including with artificial intelligence tools, to lend credibility to false investment advertisements and obtain money or personal data through social media. The scams typically promise fast, high returns, use fake accounts that appear verified, request personal or financial information and steer victims to unregulated websites, before cutting off contact once funds or data are obtained. CONDUSEF urged users to confirm that any financial institution is registered in its SIPRES directory, avoid sharing personal or banking details and passwords, not click unknown or suspicious links, refrain from conducting transactions via platforms such as Facebook, WhatsApp or Instagram, distrust guaranteed returns, and report impersonating profiles or adverts.