The Hong Kong Monetary Authority (HKMA) and The Hong Kong Association of Banks (HKAB) have launched the “Smart Seniors Anti-Scam Ambassador Programme” to strengthen anti-scam outreach to elderly residents across Hong Kong, alongside the rollout of banks’ “Money Safe” protections for deposits. The programme will involve visits to elderly centres across all 18 districts, encouraging seniors to act as anti-scam ambassadors and share scam-prevention messages with family and friends. At the launch event, the HKMA introduced “Money Safe” and other anti-scam measures; 14 banks will implement interim “Money Safe” measures for the elderly and other customers by the end of June, while all retail banks are due to fully implement “Money Safe” by the end of the year. During the interim period, eligibility and service details may vary by bank, including some banks limiting the service to customers aged 65 or above.
Hong Kong Monetary Authority 2025-06-23
Hong Kong Monetary Authority and The Hong Kong Association of Banks launch Smart Seniors Anti-Scam Ambassador Programme and roll out interim Money Safe protections
The Hong Kong Monetary Authority and The Hong Kong Association of Banks launched the “Smart Seniors Anti-Scam Ambassador Programme” to enhance anti-scam outreach to elderly residents. The initiative includes visits to elderly centres and “Money Safe” protections for deposits, with 14 banks implementing interim measures by June's end and full implementation by all retail banks by year-end. Eligibility and service details may vary, with some banks limiting services to customers aged 65 or above.