The Thailand Securities and Exchange Commission (SEC) has launched a joint awareness campaign with Meta to help Thai users recognise and avoid online investment and payment scams. The initiative is framed as part of the SEC’s strategy to operate as an Anti-Investment Scam Center by raising public investment literacy and encouraging verification before making investment decisions. The campaign highlights four commonly observed scam types in Thailand: cryptocurrency investment scams involving impersonation of experts or exchanges, romance scams that build trust before soliciting money, broader investment scams promoting fake assets or projects, and “celeb-bait” scams using the likeness of public figures to market fraudulent opportunities. It reinforces practical precautions such as checking whether individuals or firms are licensed with the SEC, treating unusually high-return offers as suspicious, and not sharing passwords, bank details or one-time passwords; it also points to Meta’s platform measures including Messenger warnings, Instagram facial-recognition tools aimed at deterring celeb-bait scams and supporting account recovery, and privacy check-up settings across Facebook, Instagram and WhatsApp, alongside SEC “SEC Check First” verification tools and scam-alert content.