The State Bank of Vietnam published a report on a Hanoi forum on taking Vietnamese brands global, where Deputy Governor Pham Thanh Ha linked brand positioning to the banking sector’s competitiveness, digital transformation and international integration. He pointed to State Bank of Vietnam work to strengthen the foundations for stronger Vietnamese bank brands. The Deputy Governor referenced the government’s banking sector development strategy targeting 2–3 Vietnamese commercial banks to enter the top 100 Asian banks by brand by 2025 (with orientation to 2030). He said the State Bank of Vietnam is pursuing measures including strengthening financial capacity, aligning governance with international practices, enhancing transparency and promoting innovation, and cited Brand Finance 2025 rankings showing 13 Vietnamese banks in the global top 500 by brand value. External speakers suggested promoting mergers and acquisitions to build larger banks able to invest in technology and expand internationally, and considering relaxed foreign ownership limits, while also stressing trust, stronger supervision and internal controls, and progress on international standards such as Basel III alongside improvements in audit practices and prudent credit assessment. Banking Times said Professor John Quelch and Peter Verhoeven have agreed to join the Banking Review’s high-level advisory council, and that the journal plans to add an English-language edition.

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