At the National Press Festival 2025, Banking Times, the official newspaper of the State Bank of Vietnam, outlined a revamped policy-communications approach following its organisational restructuring, including plans to launch an English-language publication and introduce new AI-enabled digital products. The outlet also pointed to a redesign of the State Bank of Vietnam’s electronic information portal as a more modern channel for central bank policy and data. Editor-in-chief Lê Thị Thuý Sen positioned Banking Times as a specialist finance and banking publication and said the forthcoming English title, Banking Insights, will publish scientific articles for bank CEOs, international experts and readers, supported by an editorial board that includes domestic and international specialists, including two from Harvard University. Banking Times said it will not carry advertising on the magazine or the portal, while its print and online editions will focus on high-demand market information such as interest rates and exchange rates, alongside financial education and consumer guidance; three AI features are planned to be integrated into its mobile reading app, with monthly revenues reported to be increasing. The discussion also raised the need to remove obstacles in how ministries and other public bodies commission policy-communications work from the press, with a budgeted, performance-based “ordering” approach described as the intended model.

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