Thailand's Securities and Exchange Commission has upgraded its “Too Good to Be True… Don’t Invest” investor education campaign by adding new content designed to help the public spot and avoid investment scams, using a song to reinforce five core warning signs. The SEC reported receiving more than 5,590 complaints and tips about investment scams in 2024, largely linked to online activity, comprising 3,388 scam cases and 2,202 consultations about scams. Alongside education, the SEC highlighted its cooperation with government agencies and social media platform service providers to block accounts used for investment scams, with 99.76% of reported accounts blocked so far. The campaign originally launched in 2023 and focuses on five “red flags” framed as “excessively” high returns, fast returns, sure guarantees, rushed decision-making, and exaggerated claims such as impersonation of officials or celebrities, reaching 52.7 million media impressions. For 2025, the SEC’s music-based content draws on social listening data about common scam patterns and is intended to be easy to remember across age groups. Distribution is scheduled via ThaiSEC’s YouTube channel and Green Wave 106.5 and EFM 94 radio stations during February to March 2025, with a full music video premiere on 10 February 2025 across SEC and “Start-to-invest” social channels.
Thailand Securities & Exchange Commission 2025-02-05
Thailand's Securities and Exchange Commission enhances Too Good to Be True campaign with an educational song on five investment scam warning signs
Thailand's Securities and Exchange Commission has enhanced its "Too Good to Be True… Don’t Invest" campaign with new music-based content to help the public identify investment scams. Launched in 2023, the campaign focuses on five warning signs and has blocked 99.76% of reported scam accounts. The SEC collaborates with government agencies and social media platforms to combat scams, with the new content set for distribution via YouTube and radio stations in early 2025.