At an industry forum, Superintendent Guillermo Plate set out the Argentina Superintendency of Insurance’s strategic direction for the insurance sector, arguing that deregulation should not mean weaker policyholder protection and that an insurance product that does not pay claims is not insurance. The strategy centres on insurers’ real capacity to pay, alongside tighter scrutiny of a “critical distortion” in which firms can appear balanced on paper while failing to settle claims. Plate endorsed recent supervisory interventions aimed at protecting insureds, described a more assertive state role that is more effective in oversight and firmer in action, and noted that not every claim is automatically viable. The agenda also includes modernising the system through technology and improved controls, coupled with a call to rebuild trust on verifiable foundations.