The China Securities Regulatory Commission (CSRC) published draft rules for public consultation to regulate futures companies’ internet marketing, with the stated aims of guiding compliant business conduct and better protecting the legitimate rights of futures traders. The draft contains 20 articles and targets issues and risk exposures identified in online marketing activity. It sets requirements across areas including internal governance arrangements, staff management, marketing content, account use and conduct standards, and specifies that marketing must not defraud or mislead customers or undermine fair competition. CSRC plans to revise and improve the draft based on feedback received before issuing it for implementation.