The UAE Securities & Commodities Authority (SCA) announced it has joined international regulators in a campaign targeting unlawful financial influencers and set out strategic initiatives to govern financial content in the digital era. The package combines investor-protection measures with cross-border regulatory coordination to address misleading online financial advice. The initiatives include public-awareness campaigns, joint workshops and enforcement actions aimed at protecting investors from deceptive or misleading financial content. The SCA also committed to collaborating with foreign regulators to share information and align regulations in response to cross-border finfluencer activity, with the stated goal of enhancing digital market integrity and ensuring influencers operate within an appropriate regulatory framework.

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