The European Securities and Markets Authority (ESMA) has published a thematic note setting out how firms should make sustainability-related claims in non-regulatory communications, aiming to support clear, fair and not misleading statements. The note outlines four guiding principles and is aligned with previous work by the European Insurance and Occupational Pensions Authority and the European Banking Authority. The thematic note provides practical do’s and don’ts, with concrete examples of good and poor practices drawn from observed market behaviour. It focuses in particular on sustainability credentials such as labels or awards, given their frequent use in retail-investor focused communications, and it does not introduce new regulatory or reporting requirements.
European Securities and Markets Authority 2025-07-01
European Securities and Markets Authority publishes guidance on sustainability-related claims in non-regulatory communications
The European Securities and Markets Authority (ESMA) released a thematic note on sustainability-related claims in non-regulatory communications, emphasizing clear, fair, and non-misleading statements. It includes four guiding principles and practical examples, focusing on sustainability credentials like labels or awards. It aligns with previous work by the European Insurance and Occupational Pensions Authority and the European Banking Authority without introducing new regulatory requirements.