The Dubai Virtual Assets Regulatory Authority (VARA) published an Investor and Marketplace Alert concerning VESTA PRIME PORTAL CO. L.L.C, commercially advertising as “Vesta Investments”, after it came to VARA’s attention that the company may be advertising virtual asset activities in Dubai without the necessary regulatory approvals and misrepresenting its licensing status. VARA instructed the company to take down its website or include a clear disclaimer that it is not authorised to provide any virtual asset services. VARA stated that Vesta Investments does not hold any licence to provide virtual asset services in or from Dubai and that any related activities advertised or conducted by the company are not in compliance with VARA regulations. The alert cited Dubai Law No. (4) of 2022 and Cabinet Resolution No. 111/2022 as requiring all virtual asset service providers to be licensed, and noted that any promotion, advertising, or solicitation relating to Vesta Investments has not been approved by VARA, meaning it is not allowed to offer, promote, or market any virtual asset products or services in Dubai or to its residents. VARA advised consumers and investors in the UAE to avoid engaging with the firm for virtual asset services and to verify a firm’s status via VARA’s public register.
Dubai Virtual Assets Regulatory Authority 2025-10-27
Dubai Virtual Assets Regulatory Authority issues investor alert on Vesta Investments for suspected unlicensed virtual asset activity
The Dubai Virtual Assets Regulatory Authority (VARA) alerted about VESTA PRIME PORTAL CO. L.L.C, trading as Vesta Investments, for advertising virtual asset activities in Dubai without approval and misrepresenting its licensing status. VARA confirmed Vesta Investments lacks the necessary licence to provide virtual asset services in or from Dubai, as required by Dubai Law No. (4) of 2022 and Cabinet Resolution No. 111/2022. VARA advised consumers and investors to avoid engaging with the firm and verify a firm's status through VARA's public register.