The National Bank of Georgia reported that First Vice Governor Ekaterine Mikabadze spoke at an event marking Alma’s debut bond issuance, framing the deal as a milestone for Georgia’s capital market and a sign of rising issuer confidence. Mikabadze noted that Alma is the first advertising company to issue securities on the local market, adding sectoral diversity to the issuer base. In her remarks, she said the capital market’s size has roughly doubled in recent years and that corporate bond issuance has been particularly active, with around GEL 325 million placed so far, a 50% increase compared with the same period last year. She also pointed to Georgia’s supervisory framework being aligned with international best practices and the implementation of relevant European Union directives as factors supporting investor and issuer confidence. The issuance attracted participation from more than 150 individual and institutional investors, and was supported by Galt & Taggart and TBC Capital under Enterprise Georgia’s Capital Market Support Program.