The Austrian Financial Market Authority (FMA) published a new edition of its consumer series “Let’s talk about money” focused on finfluencers, warning that social media financial content can involve risks, conflicts of interest and fraud. The guidance urges consumers to check who is behind recommendations and assess the individual’s education and experience, with particular caution around paid workshops and coaching. It also highlights potential financial incentives such as affiliate marketing, notes that “finfluencer” is not a protected designation, and advises scepticism toward promises of profits and other investment tips that lack credible risk disclosure.
Austria Financial Market Authority 2025-01-29
Austrian Financial Market Authority publishes consumer guidance warning of finfluencer risks and conflicts of interest
The Austrian Financial Market Authority (FMA) released a new edition of "Let’s talk about money," highlighting risks with financial influencers on social media. It advises consumers to scrutinize credentials and motives behind financial recommendations, especially regarding paid workshops and affiliate marketing. It warns that "finfluencer" is not a protected term and urges caution with profit promises lacking credible risk disclosure.