Securities and Exchange Board of India mandates SEBI registration disclosures on social media by regulated entities and their agents from May 2026

The Securities and Exchange Board of India has issued a circular under its Ease of Doing Investment initiative requiring all persons regulated by SEBI and their agents to prominently disclose their registered name and registration number when uploading or posting securities market-related content on social media platforms. The aim is to help investors distinguish content published by SEBI-regulated sources from that posted by unregistered persons. The requirement applies to securities market-related content posted on any social media platform, including in closed or public groups, such as YouTube, Instagram, Facebook, WhatsApp, X, LinkedIn, Threads, Telegram and Reddit. For regulated entities with a single SEBI registration, the SEBI registered name and registration number must appear on the home page near the handle name and at the beginning of each relevant video or content; entities with multiple SEBI registrations must provide a home page weblink to their website listing all SEBI registered names and registration numbers, while disclosing the relevant registered name and registration number at the start of each piece of content. Agents must disclose both the principal entity’s SEBI registered name and registration number and the agent’s own registered name and number, with additional weblink and capacity-specific disclosure requirements where the agent has multiple registrations. The provisions take effect from May 1, 2026 for content uploaded on or after that date.