Indonesia's Financial Services Authority (OJK) published a press release highlighting its effort to collaborate with mass media to improve public financial literacy and inclusion, including through a discussion and Training of Trainers programme for journalists under its OJK Penggerak Duta Literasi Keuangan Indonesia (OJK PEDULI) initiative. OJK positioned mass media as a credible, wide-reach channel that can act as financial literacy ambassadors and support consumer protection amid increasing financial-sector crimes, including phishing, skimming, love scams, illegal investments and illegal online lending. The authority expects OJK PEDULI ambassadors to deliver financial education in communities and via social media to help people better understand financial products and services, avoid fraud, and adopt healthier financial behaviours such as saving, investing and managing personal finances. OJK reported that 3,462 financial literacy ambassadors were recorded in the OJK PEDULI system during April–June 2025, including certified financial planners, members of women’s mass organisations, students and religious counsellors.
OJK 2025-06-16
Indonesia's Financial Services Authority runs OJK PEDULI training for mass media to strengthen financial literacy and anti-scam awareness
Indonesia's Financial Services Authority (OJK) is collaborating with mass media to enhance public financial literacy and inclusion through its OJK Penggerak Duta Literasi Keuangan Indonesia (OJK PEDULI) initiative. This effort includes training journalists as financial literacy ambassadors to combat financial-sector crimes and promote healthier financial behaviors. OJK reported 3,462 financial literacy ambassadors in the OJK PEDULI system from April to June 2025.