The UAE Securities & Commodities Authority (SCA) published an update urging financial influencers to register and obtain official “Finfluencer” status, positioning this as part of its digital transformation and a step to strengthen compliance in the online financial content ecosystem. The SCA emphasised that all individuals and platforms providing financial content must be licensed and comply with disclosure, risk-warning and investor-protection obligations. It warned that unlicensed financial promotion breaches the law and that violators will face penalties, while also noting that regulating Finfluencer activity is intended to safeguard investors and support market integrity.
UAE Securities & Commodities Authority 2025-06-03
UAE Securities & Commodities Authority tightens oversight of financial influencers by requiring registration and licensing for financial content
The UAE Securities & Commodities Authority (SCA) mandates financial influencers to register for "Finfluencer" status, enhancing compliance in online financial content. All providers must be licensed and adhere to disclosure and investor-protection obligations. The SCA warned that unlicensed financial promotion is illegal and will incur penalties, aiming to protect investors and uphold market integrity.