The Central Bank of the United Arab Emirates has issued a guidance note on consumer protection and the responsible adoption and use of artificial intelligence and machine learning by licensed financial institutions operating in the UAE. The note sets a framework for deploying these technologies safely and responsibly, with the aim of safeguarding consumer rights and strengthening governance and transparency. The guidance sets out core principles covering governance and accountability, fairness and non-discrimination, transparency and explainability, effective human oversight, and requirements for data management and privacy. It applies across the CBUAE’s supervisory ecosystem and is positioned as aligning with the UAE’s national strategy for artificial intelligence while supporting a balance between technological advancement, consumer protection, and financial stability.