Japan Financial Services Agency has published criteria and procedural requirements for organisations seeking approval to use the agency’s name for sponsorship or similar endorsements of events that promote or disseminate administration under the agency’s jurisdiction. Approval is conditioned on both the organiser and the event meeting specified standards. Eligible organisers must be considered trustworthy and generally fall within national administrative bodies, local governments, certain non-profit entities, media organisations, or equivalent bodies. Events must be appropriate and feasible, contribute to public life or education, be non-profit and not serve to promote a specific organisation, and be of broad scale. Where there are two or more speakers, organisers are expected to make efforts to avoid gender bias. Applications must include an application form and supporting documents including an event outline, a budget demonstrating non-profit operation, and organisational governance documents, with the agency able to request additional materials. The framework also sets stricter conditions for continued use of the agency’s name, limited to no more than one year, including limiting organisers to national administrative agencies and local governments and requiring, among other things, no income from parties other than organisers, no awards to individuals or organisations, and no participation qualifications except where made publicly available online. Applicants are asked to prepare documentation at least one and a half months before the event start date, or before printing materials that display the sponsorship name. After an event, a results report covering implementation and income and expenditure settlement must be submitted promptly, with periodic reporting permitted for continued-use arrangements; the agency also reserves the right to investigate suspected misuse and revoke approval if corrective action is not taken.

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