The National Bank of Serbia published payment system statistics showing continued growth in online shopping paid by cards and electronic money. In the second quarter of 2025, the number of online payments increased 38.3% year on year to 26.6 million, including 18.7 million purchases on domestic websites and 7.9 million on foreign websites. For the first half of 2025, online purchases totalled 50.2 million, split between 35.1 million on domestic websites and 15.1 million on foreign websites, with the five-year average increase cited at 8.7 million purchases per half-year. Serbian dinar, euro and US dollar payments accounted for 98.1% of online payments in the first half of 2025, and 70% of purchases were made in domestic currency. Compared with the first half of 2024, dinar purchases increased 44.5% in volume to 35.1 million and 54.1% in value to RSD 105.0bn, while euro payments on foreign websites rose 58.2% to 10.8 million with value up 47.1% to EUR 467.2m. The number of US dollar-denominated payments fell 22.4% to 3.3 million but their value increased 15.4% to USD 119.2m; the statistics exclude cash-on-delivery purchases. The release also reported 5,171 domestic online stores at end-June 2025, up 19.1% from a year earlier.

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