The French Financial Markets Authority (AMF) has launched a new financial education campaign for young investors, the second season of “Les mystères d’Investipolis”, focused on helping them recognise behavioural biases that can unconsciously influence investment decisions. The initiative forms part of the AMF’s financial education strategy aimed at investor protection in a fast-changing savings landscape with a high risk of scams. Using the fictional “Investipolis” setting and a returning guide character, the campaign addresses four specific biases: herding (mimicry), confirmation bias, the illusion of control and the illusion of knowledge. Alongside the thematic content, a dedicated site allows users to test and improve financial knowledge, identify their profile, strengthen decision-making skills and face scam scenarios. The campaign is scheduled to run over five weeks and is distributed on Instagram and TikTok.
France Autorite des marches financiers 2025-11-05
French Financial Markets Authority launches Investipolis 2 financial education campaign for young investors on behavioural biases
The French Financial Markets Authority (AMF) has launched the second season of its financial education campaign, “Les mystères d’Investipolis,” targeting young investors. It aims to help them recognize behavioural biases like herding, confirmation bias, and illusions of control and knowledge, as part of the AMF’s strategy to enhance investor protection. The campaign includes a site for testing financial knowledge and is distributed on Instagram and TikTok.