The Egypt Financial Regulatory Authority participated in the third Youth Financial and Digital Inclusion Summit, “Generation 2030”, where Vice Chairman Mohamed El-Sayyad set out the Authority’s role in regulating and supervising the non-banking financial sector and its approach to widening access and awareness of non-banking financial services for young people. The intervention highlighted the Authority’s strategy to raise public understanding of financing, insurance and investment solutions available through non-banking financial services, aligned with the Egyptian government’s financial inclusion agenda. Cooperation with the Ministry of Youth and Sports under an existing protocol includes the Certified Financial Awareness Trainer (CFAT) programme to train and qualify ministry-affiliated youth as awareness ambassadors, and to support youth understanding of career paths and skills needs in non-banking financial institutions. Since the programme’s launch, seven training rounds have been delivered, “financial awareness clubs” have been rolled out across a number of governorates, and programme graduates organised 65 awareness seminars during 2025 targeting youth at youth centres and clubs. The Authority also launched the Y Champions competition to encourage young people to produce short videos explaining non-banking financial activities in an accessible format.

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