The Croatian Financial Services Supervisory Agency reported that its Board President, Ante Žigman, delivered a lecture at the 4th Regional Financial Literacy Conference on how trust and emotions shape financial decisions, positioning behavioural insights as central to effective financial education. He pointed to observed citizen behaviour in long-term finance, noting that most people do not actively choose their pension fund and that only a small share uses the third pension pillar, with users typically having higher education levels and greater financial discipline. He also cited research suggesting loss aversion drives overly conservative saving behaviour, and argued that financial education should be innovative and inclusive to influence real-world behaviour, as traditional classroom-style approaches have limited impact. The conference aimed to exchange practical recommendations for improving financial literacy and capability in Croatia and the wider region, with a focus on dialogue among government, education, finance industry, and private-sector stakeholders.