The Canadian Securities Administrators (CSA) and the Canadian Investment Regulatory Organization (CIRO) have released guidance for financial content creators and influencers, known as finfluencers, and for the registrants and issuers that work with them, to support compliance with securities laws when posting investing-related content online. The staff notice focuses on transparent, honest and lawful communications, including identifying conflicts of interest, and provides concrete examples to help finfluencers and firms understand how regulatory requirements apply to social media activity. The CSA and CIRO expect finfluencers, registrants and issuers engaging finfluencers to familiarize themselves with and follow the guidance, noting that breaches of securities laws can result in penalties and other enforcement action.