The Securities and Exchange Commission of Pakistan (SECP), in collaboration with the Asian Development Bank (ADB), held an industry familiarization session in Karachi on the We-Finance Code, focusing on how financial institutions can develop and deliver gender-sensitive financial products and services to support women’s financial inclusion. The session brought together stakeholders from the non-banking lending sector, insurance sector, and asset management industry, and covered the Code’s objectives and requirements, its potential impact, and how it can be integrated into existing product offerings. A panel discussion explored public-private partnerships to mainstream these services and improve access for women, including in communities affected by recent floods, with ADB highlighting the potential to blend insurance and savings products with lending solutions to provide both financial protection and access to credit.