Securities Commission Malaysia has issued a revised version of its Guidelines on Advertising for Capital Market Products and Related Services, updating requirements and guidance to reflect evolving advertising and promotional practices, including the growing use of social media and financial influencers. The revised framework introduces new requirements for finfluencers who, without being engaged as marketing agents, independently undertake advertising activities for capital market products and services, treating them as advertisers for the purposes of the Guidelines. It also strengthens advertisers’ duty to ensure marketing agents comply with the Guidelines, with advertisers held accountable for their agents’ conduct, and enhances requirements governing the use of social media for financial promotions. In addition, the Guidelines prohibit advertising services in Malaysia by persons who are not authorised by the Securities Commission Malaysia. The revised Guidelines take effect on 1 November 2025, allowing time for advertisers to prepare, and are accompanied by revised FAQs.
Malaysia Securities Commission 2025-03-27
Securities Commission Malaysia revises advertising guidelines to regulate finfluencers and prohibit promotions by unauthorised persons
Securities Commission Malaysia has updated its Guidelines on Advertising for Capital Market Products and Related Services to address evolving practices, including social media and financial influencers. The revised framework treats independent finfluencers as advertisers and holds advertisers accountable for their agents' compliance. It also prohibits unauthorized advertising services in Malaysia.