The European Insurance and Occupational Pensions Authority (EIOPA) has agreed to launch a second joint mystery shopping exercise in Europe’s insurance sector, shifting the focus from insurance-based investment products to the online sales of non-life insurance products. Coordinated by EIOPA, the exercise will run across 10 Member States using a common methodology developed by EIOPA and its Members. The programme uses trained individuals acting as prospective consumers to evaluate the sales journey and generate structured insights into consumer outcomes and potential risks and opportunities in digital distribution. EIOPA expects to publish the results of the coordinated exercise in the first half of 2027.
European Insurance and Occupational Pensions Authority 2026-04-27
European Insurance and Occupational Pensions Authority launches a second EU-wide mystery shopping exercise targeting online non-life insurance sales
The European Insurance and Occupational Pensions Authority will launch a second joint mystery shopping exercise in the European insurance sector, shifting the focus to online sales of non-life insurance products. Coordinated across 10 Member States using a common methodology and trained prospective consumers, the exercise will assess the sales journey and generate structured insights into consumer outcomes and risks in digital distribution, with results expected in the first half of 2027.