The Dutch Authority for the Financial Markets has joined the National Coalition for Financial Health (NCFG) as a partner organisation, aligning its work with the coalition’s efforts to improve the financial health of Dutch households. NCFG is a public-private coalition targeting a halving by 2030 of the number of households that are financially insufficient or financially unhealthy. The partnership was marked by the presentation of a plaque to AFM board member Jos Heuvelman in the presence of Queen Máxima. AFM links the initiative to its mission of promoting sustainable financial wellbeing and, together with firms, policymakers and other organisations, plans to explore how consumers can be encouraged to make financially healthy choices, including through a potential “Periodic Financial Maintenance” (Periodiek Financieel Onderhoud, PFO), and to lower barriers to such initiatives from its role as an independent supervisor.