The UAE Securities & Commodities Authority has introduced a finfluencer licence, described as the region’s first, to regulate digital financial content and ensure individuals providing investment analysis and promotions meet regulatory requirements. The licence creates a governance framework for digital financial influencers, requiring registration with the SCA and adherence to disclosure and compliance rules. The SCA also reiterated that unlicensed financial promotions are prohibited and that licensed influencers must follow professional ethics standards.
UAE Securities & Commodities Authority 2025-05-28
UAE Securities & Commodities Authority launches region’s first finfluencer licence to regulate digital financial content
The UAE Securities & Commodities Authority has launched the region's first finfluencer licence to regulate digital financial content, ensuring compliance with investment analysis and promotion standards. The licence mandates registration with the SCA and adherence to disclosure and compliance rules. Unlicensed financial promotions remain prohibited, and licensed influencers must uphold professional ethics.