The Dubai Virtual Assets Regulatory Authority (VARA), in coordination with the Dubai Land Department (DLD), issued a consumer and marketplace alert warning that some entities are falsely claiming to participate in the pilot phase of the DLD Real Estate Tokenisation Project, which launched on 19 March 2025 with a limited set of participants approved by both authorities. Only entities explicitly approved by DLD and VARA are authorised to take part in the pilot, and official confirmation of participation will be issued solely by DLD and/or VARA. VARA also cautioned that marketing real estate tokenisation services linked to Dubai-based assets, especially where platforms or materials target Dubai customers, may constitute unlicensed virtual asset activities unless the entity is licensed or otherwise authorised, potentially breaching VARA rules including the Marketing Regulations. The alert reiterates that Dubai Law No. (4) of 2022 and Cabinet Resolution No. 111/2022 require firms conducting virtual asset activities in or from Dubai to be licensed by VARA, with potential enforcement measures including public alerts, financial penalties, and market prohibitions; consumers were directed to verify firms via the VARA Public Register and treat unvalidated promotional references to the project with caution.